01 Conduct niche and competitor analysis
02 Develop a site structure based on demand
03 Develop prototypes of the main pages
04 Offer several design concepts to choose from
05 Write content for landing pages
06 Set up equipment database import
07 UI Kit + Mobile responsiveness
08 Coding + website testing
09 Prepare for SEO optimization
Prototype
01 Home Page
When creating background images for screen sections, we used a collage technique.
For example, for the first screen of the home page, we combined more than 30 images. All images were pre-prepared, cut out, and color-corrected.
02 Product Catalog
We set up the import of the initial equipment database — more than 1,500 units.
We made sure that users could easily select equipment in the catalog. All necessary filters are in place: digging depth, boom reach, lifting capacity, and others (depending on the category).
The catalog and filter system were created with SEO optimization requirements in mind.
03 Product Card
The product page template is designed in a pseudo-landing page format for better visitor engagement.
Each piece of equipment has additional fields:
- Photo gallery
- Specifications
- Price per shift and per hour
- Documentation in PDF file
Additionally, we implemented a custom script for mass updating equipment prices by category.
30px Margins
45px Columns size
20px Gap between columns
Сетка
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