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Website for MIT SK Construction Company

Construction
Corporate Websites
Product Catalog

SK MIT

The company rents out specialized equipment and provides building demolition services, soil removal, and delivery of bulk materials.

Task

Develop a catalog website for construction equipment and prepare landing pages for launching advertising campaigns.

Project Budget

$ 2,800

Development Timeline

35 days

What Needed to Be Done

01 Conduct niche and competitor analysis
02 Create prototypes of the main pages
03 Develop a site structure based on demand
04 Offer several design concepts to choose from
05 Write content for landing pages
06 Set up an equipment database import
07 UI Kit + Mobile responsiveness
08 Coding + website testing
09 Prepare for SEO optimization

Prototype

We conducted demand analytics and created the site structure. We brought in a copywriter and marketer already at the stage of prototype development and content creation.

This workflow allows for better UX planning and more precise addressing of the target audience's needs and objections.

Прототип

Site

01 Home Page

When creating background images for screen sections, we used a collage technique.

For example, for the first screen of the home page, we combined more than 30 images. All images were pre-prepared, cut out, and color-corrected.

02 Product Catalog

We set up the import of the initial database of construction equipment — more than 1,500 units.

We made sure that the user could easily select equipment in the catalog. All necessary filters are in place: digging depth, boom reach, lifting capacity, and others (depending on the category).

The catalog and filter system were created with SEO optimization requirements in mind.

03 Product Card

The product page template is designed in a pseudo-landing page format for better visitor engagement.

Each piece of equipment has additional fields:

  • Photo gallery
  • Specifications
  • Price per shift and per hour
  • Documentation in PDF file

Additionally, we implemented a custom script for mass updating equipment prices by category.

Responsive Design

30px Field size
45px Column size
20px Gap between columns

Сетка

Grid

Mobile

Project Team

Project Manager, Marketer, UX/UI Designer, Content Manager, Frontend Developer, Backend Developer

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Testimonials

Exceptional attention to the client and a flexible approach — very structured workflow. The team offered many smart design solutions that we've already started implementing.
Andrey Titov
General Director, SK MIT
They significantly improved the effectiveness of our marketing efforts through a complete site redesign and targeted ad campaigns — even in a highly competitive market.
Sergey Maksimov
Head Physician, Vaskul Clinic Dmitrov
We're very happy with the collaboration. Every request was addressed, every deadline was met. You can really feel their experience and genuine passion for what they do.
Natalya Krasovskaya
Marketing Director, StroyPrav
We've worked with SEORA on a technically complex project — and we're still working with them. I want to thank the team for their deep commitment and focus on results.
Svetlana Logunova
General Director, Vash Klimat
Working with the SEORA team was effortless. The developers and designers delivered far beyond our expectations. We're completely satisfied and would definitely work with them again.
Elena Pavlenko
Studio Director, Epilation Studio

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