Artificial intelligence (AI) is rapidly becoming an integral part of our lives, penetrating all spheres, including search. Google has traditionally remained a leader in innovation, and in July 2021, the company introduced a revolutionary technology — Multitask Unified Model (MUM). This new algorithm is based on artificial neural networks and promises to completely change the principles of search engine operation, making search smarter, faster, and more useful.

Multitask Unified Model (MUM) is an innovative architecture developed by Google based on Transformer models, similar to those used in GPT-3. The main idea behind MUM is its ability to simultaneously solve multiple tasks and understand a wide range of data from various sources: text, images, video, audio, and even 3D data. MUM combines multiple skills, such as classification, natural language analysis, pattern recognition, and text synthesis, and can apply them simultaneously.

Why MUM is Revolutionary

MUM is a true revolution in the world of search, and here's why:

• Multitasking capability: MUM can simultaneously classify objects, recognize patterns, analyze text, and answer questions, merging diverse data into a unified picture.
• Multilingual and cross-cultural understanding: MUM comprehends and analyzes information in different languages, making it a truly universal tool.
• Learning from vast data volumes: MUM continuously learns from massive datasets, refining its ability to understand context and the nature of human queries.
• Multithreading: MUM can process multiple data streams at once, making search extremely fast and accurate.

How MUM Will Change Search

With the advent of MUM, internet searches will take on a completely new character. Here are several key changes that will occur:

1. Complex queries: Users will be able to ask questions that were previously too complex for traditional search engines. For example, you could ask, "What route should I take to get from my home to Yosemite National Park?" and receive a ready-made itinerary, complete with photos and information about attractions.
2. Natural search experience: Instead of dry, formal queries, users will interact with search as if conversing with a human. MUM allows queries to be phrased in natural language without fear that the system won't understand their meaning.
3. Multimodal search: MUM connects text, images, videos, and other content types, enabling users to search across all data types simultaneously. For instance, if you ask "What does an iceberg look like?", MUM can show you a photo, a video, and even an audio file of a marine animal's call nearby.
4. Conciseness and precision: Instead of dozens of results scattered across different pages, MUM will deliver brief, comprehensive answers that fully and accurately address the user's question.

Implications for SEO

MUM introduces new rules of the game for SEO specialists and website owners. Traditional methods, such as keyword stuffing and meta-tag manipulation, will become obsolete. Here are several important changes awaiting the SEO industry:

• Content quality: MUM favors high-quality, unique content that solves user problems. Articles that answer questions clearly and comprehensively will be highly valued.
• In-depth knowledge: It's crucial to use structured data (schema.org) to help MUM better understand the meaning of content.
• Multimedia integration: Using photos, videos, and audio will help your site stand out in search results, as MUM can analyze multimedia formats.
• The role of voice search: Voice search is becoming increasingly popular, and MUM will make it even more effective. It's important to consider this in your SEO strategy.

The Future of Search with MUM

With the development of MUM, search is becoming not just a tool for finding information, but a true assistant capable of understanding user needs and providing detailed answers to complex questions. Google claims that with MUM, we are on the brink of a new era of search, where the boundaries between human and machine blur, and information becomes accessible and understandable to everyone.

Tips for SEO Specialists

1. Create high-quality content: write articles that solve user problems and provide value to readers.
2. Use structured data: this will help MUM better understand your content and improve its search ranking.
3. Pay attention to multimedia: use photos, videos, and audio formats to enhance ranking and attract more users.
4. Prepare for voice search: voice search is already gaining popularity, and with the introduction of MUM, it will become even more widespread.

Conclusion

Google's MUM is not just another algorithm, but a true revolution in the world of search. The new era of AI-powered search is arriving today, and only those who prepare for this future will be able to meet the challenges and gain an advantage in the race for top positions.